Pricing

  • Pricing IMM Special issue Behavioral aspects of B2B pricing

    Pricing IMM Special issue Behavioral aspects of B2B pricing

     
  • The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity

     
 
 

Featured readings

  • Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
  • Incompetency training: Theory, practice, and remedies
  • Applying complexity theory to solve hospitality contrarian case conundrums
 
 

Publications