Cultural Recipe Explanations of Consumer Tipping Behavior

Recent Posts in Consumer behavior

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  Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis

  September 1, 2015
   

• Tiger Woods, Nike, and I are (not) best friends: how brand’s sports sponsorship in social-media impacts brand consumer’s congruity and relationship quality

  April 17, 2015
   
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  Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

  April 15, 2015