Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace
Author: Banwari Mittal (Author), Morris Holbrook (Contributor), Sharon, Ph.D. Beatty (Contributor), Priya Raghubir (Contributor), Arch G. Woodside (Contributor)Publication date: March 2007
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Pages: 709 pages
ISBN: 978-0979133602