Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing)

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing)

Author: Arch Woodside (Author, Editor), Hugh Pattinson (Editor), Roger Marshall (Editor)
Publication date: August 20, 2014
Format: Hardcover
Price:
Pages: 350 pages
ISBN: 978-1784410803

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