Media

  • Tiger Woods, Nike, and I are (not) best friends: how brand’s sports sponsorship in social-media impacts brand consumer’s congruity and relationship quality

     
 
 

Featured readings

  • Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
  • Incompetency training: Theory, practice, and remedies
  • Applying complexity theory to solve hospitality contrarian case conundrums
 
 

Publications