Consumer behavior

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  Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis

  September 1, 2015 / Consumer behavior, Publication

   

• Tiger Woods, Nike, and I are (not) best friends: how brand’s sports sponsorship in social-media impacts brand consumer’s congruity and relationship quality

  April 17, 2015 / Advertising, Consumer behavior, Media

   
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  Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

  April 15, 2015 / Consumer behavior, Theory

   

• Cultural Recipe Explanations of Consumer Tipping Behavior

  December 1, 2014 / Consumer behavior, Culture

   

• Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

  November 11, 2014 / Consumer behavior, Theory

   

• General theory of cultures’ consequences on international tourism behavior

  October 1, 2010 / Consumer behavior, Culture, Tourism

   

• General system framework of customer choice processes of tourism services

  November 1, 1993 / Consumer behavior, Tourism

   

• Linking Service Quality, Customer Satisfaction, And Behavioral intention

  December 1, 1989 / Consumer behavior