Theory

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  Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

  April 15, 2015 / Consumer behavior, Theory

   

• Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

  November 11, 2014 / Consumer behavior, Theory

   
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  Applying complexity theory to solve hospitality contrarian case conundrums

  June 7, 2014 / Hospitality, Theory

   

• Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

  November 1, 2012 / Theory

   

• Incompetency training: Theory, practice, and remedies

  October 1, 2011 / Theory