Recent Publications

  • Cultural Recipe Explanations of Consumer Tipping Behavior

  • Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

  • General theory of cultures’ consequences on international tourism behavior

  • General system framework of customer choice processes of tourism services

  • Linking Service Quality, Customer Satisfaction, And Behavioral intention


Featured readings

  • Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
  • Incompetency training: Theory, practice, and remedies
  • Applying complexity theory to solve hospitality contrarian case conundrums