Recent Publications

  • Cultural Recipe Explanations of Consumer Tipping Behavior

     
  • Configural theory of why people shop for clothes: personal-attribute explanations of four stalwart segments

     
  • General theory of cultures’ consequences on international tourism behavior

     
  • General system framework of customer choice processes of tourism services

     
  • Linking Service Quality, Customer Satisfaction, And Behavioral intention

     
 
 

Featured readings

  • Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
  • Incompetency training: Theory, practice, and remedies
  • Applying complexity theory to solve hospitality contrarian case conundrums
 
 

Publications